News

**Gibbie** · **Gibbie** ^D ^D ^D whoa User ID: 34710 07-31-2012 11:07 PM **Posts: 7,187**

http://www.latimes.com/business/technolo...2559.story

A start-up company said it's leaving Facebook because 80% of its ad clicks are coming from bots.

Musician site Limited Run said Facebook also won't let it change its Pages name unless it commits to buy $2,000 in advertsing on the social network per month.

Limited Run said it plans to delete its Facebook page because only 20% of the ad clicks it gets come from Facebook users. The rest come from bots, or web robots, which are software programs that run automated tasks quickly.

The company, which goes by its Limited Pressing on Facebook, said it used six analytic services and its own analysis to find out discovered that bots make most of the ad clicks.

"Unfortunately, while testing their ad system, we noticed some very strange things," the company said in a note. "Facebook was charging us for clicks, yet we could only verify about 20% of them actually showing up on our site."

ROUNDUP: The freshest Facebook features

In a Facebook status post as well as a blog posted Monday, Limited Run said it built its own analytics program, which found that 80% of its ad clicks were coming from users with JavaScript turned off, which makes it difficult for analytics software to verify clicks. The company added that in its staff's experience, only about 1% to 2% of clicks typically come with JavaScript turned off.

As a result, the company built a page logger on its site, and that led the company to find that all those clicks were coming from bots.

more at link

http://www.latimes.com/business/technolo...2559.story

**Gibbie** · **Gibbie** ^D ^D ^D whoa User ID: 34710 07-31-2012 11:14 PM **Posts: 7,187**

Gibbie Wrote:

http://www.latimes.com/business/technolo...2559.story

A start-up company said it's leaving Facebook because 80% of its ad clicks are coming from bots.

Musician site Limited Run said Facebook also won't let it change its Pages name unless it commits to buy $2,000 in advertsing on the social network per month.

Limited Run said it plans to delete its Facebook page because only 20% of the ad clicks it gets come from Facebook users. The rest come from bots, or web robots, which are software programs that run automated tasks quickly.

The company, which goes by its Limited Pressing on Facebook, said it used six analytic services and its own analysis to find out discovered that bots make most of the ad clicks.

"Unfortunately, while testing their ad system, we noticed some very strange things," the company said in a note. "Facebook was charging us for clicks, yet we could only verify about 20% of them actually showing up on our site."

ROUNDUP: The freshest Facebook features

In a Facebook status post as well as a blog posted Monday, Limited Run said it built its own analytics program, which found that 80% of its ad clicks were coming from users with JavaScript turned off, which makes it difficult for analytics software to verify clicks. The company added that in its staff's experience, only about 1% to 2% of clicks typically come with JavaScript turned off.

As a result, the company built a page logger on its site, and that led the company to find that all those clicks were coming from bots.

more at link

http://www.latimes.com/business/technolo...2559.story

I hope they wipe their arses on that IPO

**Pope Barbie Imaculata**

This is the only site I feel bad about using ad block plus with. All others can go hang. I would love to see the advertising model of profit for sites crash and burn.

All it has done is destroyed the small mom and pop's that relied on subscriptions. That away the adverting and there will be no more Zuckerbergs and big corporate sites will lose a lot of influence.

**LoP Guest** lop guest User ID: 110090 07-31-2012 11:21 PM

Gibbie Wrote:

http://www.latimes.com/business/technolo...2559.story

A start-up company said it's leaving Facebook because 80% of its ad clicks are coming from bots.

Musician site Limited Run said Facebook also won't let it change its Pages name unless it commits to buy $2,000 in advertsing on the social network per month.

Limited Run said it plans to delete its Facebook page because only 20% of the ad clicks it gets come from Facebook users. The rest come from bots, or web robots, which are software programs that run automated tasks quickly.

The company, which goes by its Limited Pressing on Facebook, said it used six analytic services and its own analysis to find out discovered that bots make most of the ad clicks.

"Unfortunately, while testing their ad system, we noticed some very strange things," the company said in a note. "Facebook was charging us for clicks, yet we could only verify about 20% of them actually showing up on our site."

ROUNDUP: The freshest Facebook features

In a Facebook status post as well as a blog posted Monday, Limited Run said it built its own analytics program, which found that 80% of its ad clicks were coming from users with JavaScript turned off, which makes it difficult for analytics software to verify clicks. The company added that in its staff's experience, only about 1% to 2% of clicks typically come with JavaScript turned off.

As a result, the company built a page logger on its site, and that led the company to find that all those clicks were coming from bots.

more at link

http://www.latimes.com/business/technolo...2559.story

LOP does not know anything about bots, INB4

**LoP Guest** lop guest User ID: 80068 07-31-2012 11:23 PM

Thanks for this post! We are about to open a franchise restaurant and corporate had recommended doing a Facebook campaign. Needless to say, I forwarded this article link on to them to see what they think. Wouldn't surprise me a bit if most of FB's business model is crooked--the whole thing seems based on fantasy anyhow.

**ALLCAPSNAME** · **ALLCAPSNAME** RIP Shaft User ID: 60171 07-31-2012 11:25 PM **Posts: 8,080**

It was really only a matter of time before some company found out the plot to make you BUY MORE f*cking BUDWEISER.

But I'm Canadian.

Tissue

**Vegas** · **Vegas** Your Master! User ID: 102345 07-31-2012 11:31 PM **Posts: 19,802**

One can assume that almost anything that has to do with money nowadays is driven by greed and fueled by deception... The world definitely needs to be reset...

**LoP Guest** lop guest User ID: 110090 07-31-2012 11:32 PM

Vegas Wrote:

One can assume that almost anything that has to do with money nowadays is driven by greed and fueled by deception... The world definitely needs to be reset...

So we can have greed and deception on a small scale instead of a giant one?

**Gibbie** · **Gibbie** ^D ^D ^D whoa User ID: 34710 07-31-2012 11:32 PM **Posts: 7,187**

LoP Guest Wrote:

Thanks for this post! We are about to open a franchise restaurant and corporate had recommended doing a Facebook campaign. Needless to say, I forwarded this article link on to them to see what they think. Wouldn't surprise me a bit if most of FB's business model is crooked--the whole thing seems based on fantasy anyhow.

I have been trying to figure out a viable marketing solution for my product but I can't find anything cost effective yet. This article was a real eye opener. Click fraud also happens on google a lot too (so I am told). When your clicks cost a buck and what you are selling costs 6 bucks and there is fraud too.. it makes little sense.

Maybe linkedIn advertising would make more sense.

Feels kind of hopeless.

**Gibbie** · **Gibbie** ^D ^D ^D whoa User ID: 34710 07-31-2012 11:32 PM **Posts: 7,187**

Vegas Wrote:

One can assume that almost anything that has to do with money nowadays is driven by greed and fueled by deception... The world definitely needs to be reset...

**ALLCAPSNAME** · **ALLCAPSNAME** RIP Shaft User ID: 60171 07-31-2012 11:33 PM **Posts: 8,080**

Gibbie Wrote:

LoP Guest Wrote:
Thanks for this post! We are about to open a franchise restaurant and corporate had recommended doing a Facebook campaign. Needless to say, I forwarded this article link on to them to see what they think. Wouldn't surprise me a bit if most of FB's business model is crooked--the whole thing seems based on fantasy anyhow.

I have been trying to figure out a viable marketing solution for my product but I can't find anything cost effective yet. This article was a real eye opener. Click fraud also happens on google a lot too (so I am told). When your clicks cost a buck and what you are selling costs 6 bucks and there is fraud too.. it makes little sense.

Maybe linkedIn advertising would make more sense.

Feels kind of hopeless.

Radio/Television/Print Media are still wayyyyy better solutions to your marketing woes then trying to purchase ad space online where you don't even know if people will click your link, much less SEE it.

**Offline**

Gibbie Wrote:

A start-up company said it's leaving Facebook because 80% of its ad clicks are coming from bots.

Good post, OP.
Spread the word, e'ryone.

**Gibbie** · **Gibbie** ^D ^D ^D whoa User ID: 34710 07-31-2012 11:45 PM **Posts: 7,187**

58637 Wrote:

Gibbie Wrote:
A start-up company said it's leaving Facebook because 80% of its ad clicks are coming from bots.

Good post, OP.
Spread the word, e'ryone.

I'd like to see this story go viral and put the smack down on Facebook.

Evil bastards Jhikpghf

**Intheshadows**

barbsat Wrote:

This is the only site I feel bad about using ad block plus with. All others can go hang. I would love to see the advertising model of profit for sites crash and burn.

All it has done is destroyed the small mom and pop's that relied on subscriptions. That away the adverting and there will be no more Zuckerbergs and big corporate sites will lose a lot of influence.

I lost my own business of 11 years last year
probably cuz of facebook types
S977

**sia**

doesnt matter, i dont see facebook going anywhere, at the same time as evidenced by the article, there is no solid profit model there either. hence the 'cheating'